Our standards

My grandmother asked me that when I was ten. She was in her sixties, cooking for twenty people in the Kabyle mountains, part of the Amazigh world, calm, strong, unapologetic about her age. In the world I come from, women were not hidden from authority. They carried lineage, culture, and continuity. Life organized itself around them.

I grew up between that world and Paris. One culture treated age as wisdom. The other tried to optimize, track, and correct everything. In the Amazigh tradition I inherited, care was not abstract. It was rooted in rituals, often plant based, designed to support the body without trying to control it.

This stage of life became harder when support turned into work, pills, schedules, tracking, constant decisions. Not because those tools are wrong, but because they ask something of the body and mind that not every woman wants to give, every day. When life is already full, support should not feel like another system to manage.

NOVΛFEMI exists to offer another option, plant derived support delivered through the skin, for women navigating temperature swings, lighter sleep, and brain fog, who prefer not to add another pill, protocol, or ingestion decision to their day. Support becomes something you apply once, then allow to fade quietly into the background of your life.

Aging is not a breakdown. It is a recalibration. Care should not require obedience. Clarity is a luxury. Autonomy matters more than intensity. If you are looking for more space to live, this is your rhythm.